Compared to twenty years ago,
advertising was rudimentary: design-worthy billboards, millions of flyers
mailed out, and, of course, television ads. Even though consumers have moved
into the digital space, they still want the attention of companies they admire.
A majority of brands aren't using social media effectively and are stuck on the
If you adopt a smart approach to
promoting your businesses on social media, you have a clear chance of having a
successful business. However, it would be best if you implemented your plans
intelligently. Moreover, the trend of social media is increasing at a faster
pace. Every business has a strong presence on social platforms because it
successfully has almost eighty percent, active users. You cannot estimate the
power of social media. It can either make or break a brand. Hence you must hire
affordable social media marketing services or do it your way.
Here we are discussing five myths
about social media marketing. With great things come great rumors. Let us get
into the details!
The #1 myth of social media is that consumers don't read your posts
Contrary to popular belief, social
media can influence purchase decisions as well as being read. As of 2011,
Facebook was used for customer acquisition by 67 percent of B2C businesses and
41 percent of B2B businesses.
In any case, it's important to
remember that a range of factors determines your reach on Facebook. Including
the engagement, your fans have with your content.
If you are devising your social
strategy, keep text-only status updates in mind; they perform poorly compared
with images and links. A company like Proctor and Gamble organizes contests,
uses compelling photography, distributes coupons regularly, and assigns
employees to be brand ambassadors.
However, don't mistake Facebook
for being the be-all of social networks. There are plenty of more that can
accelerate your business growth. Regardless of the social network, any text,
video, image, contest, or coupon you publish will be read by consumers.
The #2 myth- A surplus of content could expose trade secrets to competitors
Having thirty pages of content
does not automatically qualify you to be a bookbinder. By stopping social
content development because you fear that others could imitate your business
model could cause your company to deviate from social media goals. And that is
not the right call! Your business must make a strong presence on the platform
by regularly posting on it. If your ideas are better, let others copy them.
People only remember you for initiating them for the first time. All the rest are copies and
Your competitors will see your
inability to provide industry knowledge and remain current if you don't
leverage social media. Hence, you must expose your business strongly on the
The #3 Myth - You cannot heal the Reputation wounds through social media
You may negatively impact your
reputation by ignoring feedback on your website. You can ruin your search
results reputation by receiving bad remarks on your business.
Avoid tarnishing your reputation
by using an aggressive social media strategy from the start. It may lead you to
adverse drawbacks for your business. Hence, you may not be able to fix the
reputation in the industry for a long time then. So, you must post
intelligently and devise a smart yet intelligent social media marketing
strategy for your business.
Assure the administrators of your
social pages are powerful to deal with problems quickly, individually, and
thoroughly. You need to serve and answer the clients as soon as possible, which
is the best approach to initiate two-way communication with them. After all, it
helps in strategizing your approach on the platforms.
The #4 Myth - The only way to measure social success is by social
While social interactions are an
influential KPI, sales opportunities and revenue should be considered the
ultimate measure of success. However, if you don't generate sales from those
interactions, the campaign is nothing but a failure. Regardless of how many
interactions you are managing to get through. Marketers are there to generate
It shows that Pinterest isn't just
for moms and creative types, but also for businesses: Joseph Knoop has more
than 3.8 million followers on Pinterest:
He quotes something like this to
Several smaller clients, as well
as Nordstrom and Deseret Digital Media, have been clients of mine. My pins are
valuable to clients purely because they get repinned and liked a lot, bringing
interested buyers to their website. After all, it is all about generating sales
for your business.
Hence, we can conclude in a single
sentence that social interactions are important, but it is also important to
devise multiple strategies to generate sales for your business.
The #5 Myth - There is no cost to social media marketing
Although there are no hidden costs
with social media marketing, popular platforms such as Facebook, Twitter,
Pinterest, and YouTube are still free. Development of a marketing strategy
might be one of these costs and creating content assets, posting updates, and
responding to customers. However, you must spend on the extra promotional
activities you conduct on the platforms.
You need to hire someone who will
prioritize the plan, implement it, implement the messaging, and monitor the
mediums for customer feedback. This will enable you to create an active and
engaging social media promotion.
Pay-per-click campaigns on social
media are costly. However, they can be extremely effective at increasing brand
awareness and gaining new followers outside your existing customer base. Hence,
there are various activities to conduct on social media, but with benefits
comes the price to pay.
As a business owner, you need to
forget about the circulating myths on social media. Instead, devise intelligent
strategies to make a prominent presence on the platforms. After all, that is
the only way you can succeed. All the best!