The Role of Animation in UI/UX

The Role of Animation in UI/UX

The UI and UX are valuable terms in a website design. They are interrelated and complement each other for better results. UI refers to the user interface and UX denotes the user experience. You find an excellent user experience as a result of dynamic and responsive user interface design. The interface is a layout of a website structure that shapes a site and adds high-quality content, images, and videos to make it worth attractive.

An appealing and functional user interface displays a beautiful and colorful aesthetic design of a website. It catches their attention and compels them to stay. The purpose of UI is to create an interaction with a visitor and induces them to take immediate action. It triggers an action through a click of a button, form submission, or an email newsletter subscription.

The current market demand is actionable websites. Businesses no more want their websites to be static. Interaction is a crucial aspect of a website today. It helps increase visitor traffic and boosts engagement for higher conversion.

Nowadays, there is a powerful role of animation in UI/UX design. It adds a sense of beauty and charm to your website and visual design to make it attractive and interactive for the audience.

In this blog, we will discuss the effective role of animation in UI/UX for branding. So, let’s get started:

Seamless and Intuitive Navigation

Navigation is the first thing that visitors see when they arrive on your website. It must be smooth and seamless to provide a steady flow of traffic to your website. Navigation must be easy and straightforward. The reason is that people quit your website when they find it difficult to explore your website. Good navigation makes your website easy to navigate through by your customers. It allows users to hire a video animator online to make transitions from one page to another to find relevant information.  

Objects and Frames

Objects and frames are essential components of animation. They provide a speedy and dynamic motion to give you a visual experience. Every screen comprises 24 frames per second. These frames show a rapid motion of objects and allow designers to shape them with characters in a movie. Designers display these frames in linear, non-linear, singular, and circular motion to visitors.

Timing of Motion

Timing is a key focus of designers in animation. They concentrate on quick timing and pacing of motion to show a fast-paced display of objects. The speed of transition matters a lot in UX and UI. It creates a vibrant movement and shows a rapid motion to the viewers.

Size of Object

The size of an object depends on its heaviness or lightness. The light particle of the object shows a fast transition motion. It varies with the bigger or smaller size of an object. It also depends on the realistic and natural flow of movement to display the number of rotations of an object. The objects attract the center of gravity and these gravitational forces pull them to give a motion.

Horizontal and Vertical Motion

The movement of objects comprises a variety of linear, singular, angular, and circular motions. They also show their rotations in a horizontal and vertical motion. It gives designers an idea of moving an object in the X-axis and Y-axis directions. The advanced objects also move in the Z-axis with a length, breadth, and height of motion animation.

Primary and Secondary Actions

In a motion animation, objects show primary and secondary actions. It depends on the interaction of visitors to show mental excitement and stimulation. The result of stimulation is the action. Customers can perform various actions on a website, or mobile application, or appoint a video animation company for better results. They can click on a button and submit a contact form. Customers like, subscribe, and share videos on the top leading platforms such as YouTube, Dailymotion, Metacafe, and Vimeo.

Responsive and Mobile Friendly UI Animation

Mobile animation is a demanding trend these days. Companies are willing to create smartphone applications to display remarkable user experiences. It enhances the UX and UI design of a mobile-friendly app and increases visitor traffic and engagement. The movement induces customers to give a response or take immediate action.

Micro Interaction and Micro Animation

These are advanced terminologies used in the field of design and animation today. Nowadays, organizations utilize their website content, images, and visuals to find more customers and bring higher engagement. The purpose of these micro-interactions and animations is to draw the close attention of customers. These are all automatic initializations such as clicking on a button, drop-down menu, and navigational bar.

Customers can trigger a popup and activate actions that drive results. Micro animation is similar to micro-interaction and captures the visitors’ attention. It shows a small size of motion and animation in a user interface layout design for customers. Moreover, designers also work on macro interactions and display the functional navigational interface to clients.

Provides a Clear Visual Feedback

Feedback is a clear and positive response to the designer. They provide their genuine and authentic recommendation to designers to improve and enhance their quality of work. The feedback of customers is based on the professional and practical experience of a business. In the design industry, quality matters with no regard for the value of quantity. The testimonial page of a website shows clear proof of evidence for a team of designers to show concentration and dedication in their work.

Simple and Functional Motion Animation

The basic object motion depends on the clarity, simplicity, and functionality of object animation. It should attract visitors by all means. It shows the significant role of animation in UI and UX design for customers. The animation should be clutter-free and serves a goal and purpose to the niche target audience.


Hence, in a nutshell, these above-mentioned are valuable points that reveal the significance of animation in user interface design. Animation gives a compelling effect to your user interface and displays a remarkable user experience. Companies intend to incorporate colorful animations in the UI and UX design of a website to show a stunning visual appeal. 

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